District of Columbia Launches Don’t Wait and Wonder Campaign

Developmental Screening, Early Intervention

Active

In September 2011, the District of Columbia took action to increase the number of eligible children who receive early intervention services. The District launched a campaign that brings attention to the signs of developmental disabilities and delays in children from birth to age three, highlights the long-term benefits of early intervention, and provides information on access to treatment services. The Don’t Wait and Wonder campaign aims to encourage anyone with concerns about a child’s development to contact Strong Start, the District’s early intervention program, for a free evaluation and determination of eligibility for services.

Radio and television commercials, Metro transit ads, and other educational materials were promoting the campaign with slogans such as “If your child won’t look at you, maybe you should come see us,” and “If your child isn’t talking, maybe it’s worth speaking up.” A toolkit was also developed to help District organizations promote Strong Start to their employees and constituents. All materials are available in both English and Spanish. Since the launch of the campaign in September 2011, the number of referrals Strong Start received for infants and toddlers more than doubled, increasing from 700 referrals in 2011 to nearly 2,000 as of July, 2012.

Strong Start provides coordinated services and support for infants and toddlers under age three who have been diagnosed with developmental disabilities or disabilities. Services are based on the individual needs of the child and family and are provided by health care providers, social workers, and physical, occupational, and speech therapists. Strong Start continues to make the community aware of the services they offer for infants and toddlers.

For more information on Strong Start and the Don’t Wait and Wonder campaign, visit www.strongstartdc.com.

Updated July 2012