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From Baby to Big Kid

An e-newsletter that showcases how children learn and grow each month from birth to 3 years. From Baby to Big Kid translates the science of early childhood and offers strategies parents can tailor to their unique family situation and to the needs of their child.
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Resource Details

Initiative Name: 

District of Columbia’s Strong Start Campaign




Developmental Screening, Early Intervention

Source Of Information: 

ZERO TO THREE Policy Center state updates



Year Started: 



In September 2011, the District of Columbia took action to increase the number of eligible children who receive early intervention services. The District launched a campaign that brings attention to the signs of developmental disabilities and delays in children from birth to age three, highlights the long-term benefits of early intervention, and provides information on access to treatment services. The Strong Start campaign aims to encourage anyone with concerns about a child’s development to contact Strong Start, the District’s early intervention program, for a free evaluation and determination of eligibility for services.

Radio and television commercials, Metro transit ads, and other educational materials were promoting the campaign with slogans such as “If your child won’t look at you, maybe you should come see us,” and “If your child isn’t talking, maybe it’s worth speaking up.” A toolkit was also developed to help District organizations promote Strong Start to their employees and constituents. All materials are available in both English and Spanish. Since the launch of the campaign in September 2011, the number of referrals Strong Start received for infants and toddlers more than doubled, increasing from 700 referrals in 2011 to nearly 2,000 as of July, 2012.

Strong Start provides coordinated services and support for infants and toddlers under age three who have been diagnosed with developmental disabilities or disabilities. Services are based on the individual needs of the child and family and are provided by health care providers, social workers, and physical, occupational, and speech therapists. Strong Start continues to make the community aware of the services they offer for infants and toddlers.

Updated October 2013.


National Infant and Toddler Child Care InitiativeComing Together Around Military FamiliesNational Training InstituteEarly Head Start

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